When it comes to product development there is almost nothing that your competitors can't mirror in some form or fashion. Fortunately, something that can't be duplicated is the brand, the instant identification of a product, service, or offering, and that's why the team atRaymond Entertainmentputs so much effort into this initial process. AtRaymond Entertainmentwe start each campaign by identifying the key features and benefits along with the highest performing customer demographic. We then build a marketing strategy and branding campaign around those factors. The result... a competitive edge that can't be mirrored.
AtRaymond Entertainment, we consider ourselves to be brand champions. We know that branding is more than just a buzzword or product identifier. A well-known brand is the quickest way to evoke emotion from consumers. And although this usually takes time to build, if you don't have a winning name and campaign in place to commence your brand, you'll never have a success. That's why the team at RED has placed so much importance on becoming each client's brand champion. We look at branding as an intangible way to instantly drive awareness, credibility, and instant sensory identification to a product, concept or service offering that will undoubtedly collect feelings and perceptions around quality, image, lifestyle and status while ultimately establishing the need to buy.
When you chooseRaymond Entertainment, you can count on a winning product name, but more importantly, an actionable marketing strategy that will ultimately be executed within our creative and showcased within our productions. Select the team at Raymond Entertainmentand you can count on your own personal brand champion.
If you’ve decided to take on the challenge of launching a product in today’s ever-changing marketplace - fasten your seatbelt and get ready for a long ride. Commencing a marketing strategy and roadmap to success is quite an adventure, especially in the world of Direct Response (DR.) With viral marketing now being a need and online social communities growing at an exponential rate, having the right mix of traditional and viral marketing can be a hard to come by formulation, especially when you factor in the current FTC environment. Say, do or broadcast the wrong thing and your campaign can quickly be brought to an abrupt halt. That’s why it’s so important to partner with an industry expert. DR is a completely different animal when it comes to marketing and to be successful you need to team with people that are not only experts at marketing your product, but experts in the world of DR. Raymond Entertainment has over eleven years of success and with that comes the skill set to compile a marketing strategy that will not only give you the best return on your investment, but one that will safely flourish with the FTC while creating that emotional need to buy within your target market. As the proud creators of the internationally successful campaign that’s brought in millions over the past couple of years and is still running strong, Ab Rocket is just one of the examples of what Raymond Entertainment can do for you. And if you need more validation, check out the numbers around our 2009 campaign creation - Yudu. Released internationally and delivering huge numbers our Yudu campaign is continuing to win in 2010.
Health and Fitness, beauty, housewares… you name it, just give us a chance and we’ll be your brand champion driving you to success. Contact us for an initial meeting and we’ll follow up with a complimentary proposal, including a list of our recommended services along with a high level creative overview.
Let’s be honest…when it’s all said and done if what you’re marketing isn’t uniquely positioned to meet the needs and wants of your target market – correctly aligning the features with the direct benefits - you might as well close shop. In Direct Response the main goal is to develop a creative concept that establishes a consumer’s intent to buy. In other words… provokes your target market to either pick up the phone or head to the web, with the end result being a sale, lead or prospect. To do this you need to get creative, and that’s where we come in; at Raymond Entertainmentwe’ll not only sell your product, we’ll successfully build your brand.
The team atRaymond Entertainment includes a stellar group of writers and marketers that have successfully launched and rebranded products, concepts and brands from starter companies to Fortune 500 organizations. If you’re looking for experts – stop and stay awhile as the team atRaymond Entertainmentis just who you’re looking for. We start every partnership with a complete roadmap of our creative process. Combining the intense market research and development with the emotional testimonial experiences, the identified product features and benefits along with a clearly defined problem being solved with a winning solution…your product. And once that’s perfected our creative experts glean all this information into a script that delivers upon an offer that your target can’t resist. From short form to long form, you can count on Patrick Raymond and his team of experts to formulate the perfect balance between hard sell, image advertising, testimonials and a winning offer to effectively calculate a high performing show.
In the world of DR you’re delivering a promise or at minimum hope, hope that your product could possibly present itself as a solution to a problem within your targeted market. Now in some cases that promise or story can effectively be delivered by an actor or host, but in most cases you need someone who can directly relate to your audience. Who better to relate to your audience than people just like them, regular people sharing the same problems, challenges, hopes and aspirations as your targeted customers? That’s why the team atRaymond Entertainmentputs so much emphasis on gathering the right set of people to serve as real, credible sources that have not only used, but love your product. AtRaymond Entertainmentwe locate ideal candidates that match your target demographic. Once discovered, we nurture candidates into a group of credible individuals with real success stories. And with the FTC environment being exceptionally harsh we can’t afford to deliver anything less than real people with real results not paid actors. In DR it’s the credible real stories, emotional connections that give consumers the need to buy while also building that positive relationship with your brand. That’s what we deliver: real people with real stories and real results! But don’t take our word for it…check out our testimonials for yourself by previewing a few of our results!
Click Play to view Raymond Entertainment Testimonial Reel
OUR TESTIMONIAL PROCESS KEY PEOPLE-TOUCHING STORIES–WINNING RESULTS
Testimonial Development
With many of our top performing shows evolving around fitness and beauty, you can count on us to make sure your testimonial group follows the exact schedule andnset forth. This will assure the best results along with the highest comfort level with your product. How’s that?
We hand select top testimonial candidates from multiple credible resources to suit the specific needs of the product line (i.e. targeting specific demographic characteristics, such as age, ethnicity, language specialties, etc., according to the requirements of the brand.)
A RED Testimonial Manager assists each participant through the process, insuring each individual has a successful experience with the product. Relationships are key when it comes to testimonials, and that’s where we shine!
Not only do we make testimonials feel comfortable and confident throughout the process, we also insure the visible results needed for a successful television campaign.
Let’s face it, looks matter! With RED you can count on your group looking and sounding fantastic!
Testimonial Execution
Because we keep such close relationships with our testimonial groups, they are always more than happy to devote extra time when it comes to capturing the essence of their results on video or film.
The Testimonial Manager is always on set during shoots to assure they are comfortable during taping. This allows us to capture authentic, credible stories with real emotion from each testimonial.
The Executive Director is skilled at asking the right questions to obtain answers that not only allow the product and results to shine, but also to adhere to the strict legal guidelines of the FTC.
We capture testimonial groups in multiple environments: within the comfort of their own homes and shot in both professional and reality style footage via flip videos, within real life settings where they are using or interacting with the product and of course on set during the standard shoot. This allows us to gain credibility with viewers
Regardless of how thought out your marketing plan, creative, testimonial group and overall all strategy is, one thing is for sure…they all must be brought onto the screen. And without a solid production crew and post team in place, all that hard work could result in a loss. AtRaymond Entertainmentyou can count on a seasoned team of professionals that deliver high quality production and a post team that visually captures the winning formula outlined within our creative and marketing plans. From the camera crew to the sound and graphics teams, Raymond Entertainmentis one partner you can count on when you’re looking for experts.
With our offices located in the media capital of the world - Los Angeles, CA, we offer access to the latest cutting edge technology. Our location is digitally enhanced providing Hi-Def video and audio post production facilities, dubbing services along with the best in digital editing. Stop by and you’ll see when you partner withRaymond Entertainmentyou’ll get the most comprehensive creative development, production, and post production services you can find in direct-to-consumer and traditional television advertising available. In addition you won’t mind the view! Our location offers a three level open meeting space, state-of-the-art editing facilities and voice-over studio, along with a premier viewing and production space, which is all located within the emerging Cahuenga West corridor of Los Angeles. Our premier space connects the heart of Hollywood with Universal City, offering our clients prime visual locations from our next-door neighbor, Universal Studios.
AtRaymond Entertainmentwe’re equipped to handle every stage of your launch plan: from branding to marketing, creative development to production, post to implementation and even beyond. The team atRaymond Entertainmentcontinues to guide our clients well beyond the completion of your production. The fact of the matter is you could have an extremely effective show; however, without a solid implementation plan or more importantly…a team in place, your investment can quickly run amuck. For this exact reason,Raymond Entertainmentadditionally offers the role of consultant.
Given our successful history in DR, advertising and overall production, we’ve managed to meet and work with the best in our industry, which means you’re in luck. When you partner withRaymond Entertainmentwe’ll make sure to connect you to the right partners, vendors and people to assist you in the following areas and more!
Call-Center Fulfillment International Play Media Buying Retail Partners SEO – Search Engine Optimization Social – Viral Marketing Website Design
All you have to do is ask and we’ll make that connection for you as a part of our service offerings. From a simple introduction to serving as your main point of contact, we can assist in managing your campaign through its complete cycle.
Remember… in addition to all of your production, marketing and creative needs,Raymond Entertainmentwill drive alignment and establish key business relationships to implement, sell, close, ship, and advertise your product from release to customer delivery. Including, but not limited to the recommendation, setup and management of named services, as needed and requested. Let us help you and your brand; Raymond Entertainment – a true partnership at work.
Your Direct Response Insider!