When it comes to product development there is almost nothing that your competitors can't mirror in some form or fashion. Fortunately, something that can't be duplicated is the brand, the instant identification of a product, service, or offering, and that's why the team at Raymond Entertainment puts so much effort into this initial process. At Raymond Entertainment we start each campaign by identifying the key features and benefits along with the highest performing customer demographic. We then build a marketing strategy and branding campaign around those factors. The result... a competitive edge that can't be mirrored.

At Raymond Entertainment, we consider ourselves to be brand champions. We know that branding is more than just a buzzword or product identifier. A well-known brand is the quickest way to evoke emotion from consumers. And although this usually takes time to build, if you don't have a winning name and campaign in place to commence your brand, you'll never have a success. That's why the team at RED has placed so much importance on becoming each client's brand champion. We look at branding as an intangible way to instantly drive awareness, credibility, and instant sensory identification to a product, concept or service offering that will undoubtedly collect feelings and perceptions around quality, image, lifestyle and status while ultimately establishing the need to buy.

When you choose Raymond Entertainment, you can count on a winning product name, but more importantly, an actionable marketing strategy that will ultimately be executed within our creative and showcased within our productions. Select the team at Raymond Entertainment and you can count on your own personal brand champion.

If you’ve decided to take on the challenge of launching a product in today’s ever-changing marketplace - fasten your seatbelt and get ready for a long ride. Commencing a marketing strategy and roadmap to success is quite an adventure, especially in the world of Direct Response (DR.) With viral marketing now being a need and online social communities growing at an exponential rate, having the right mix of traditional and viral marketing can be a hard to come by formulation, especially when you factor in the current FTC environment. Say, do or broadcast the wrong thing and your campaign can quickly be brought to an abrupt halt. That’s why it’s so important to partner with an industry expert. DR is a completely different animal when it comes to marketing and to be successful you need to team with people that are not only experts at marketing your product, but experts in the world of DR. Raymond Entertainment has over eleven years of success and with that comes the skill set to compile a marketing strategy that will not only give you the best return on your investment, but one that will safely flourish with the FTC while creating that emotional need to buy within your target market. As the proud creators of the internationally successful campaign that’s brought in millions over the past couple of years and is still running strong, Ab Rocket is just one of the examples of what Raymond Entertainment can do for you. And if you need more validation, check out the numbers around our 2009 campaign creation - Yudu. Released internationally and delivering huge numbers our Yudu campaign is continuing to win in 2010.

Health and Fitness, beauty, housewares… you name it, just give us a chance and we’ll be your brand champion driving you to success. Contact us for an initial meeting and we’ll follow up with a complimentary proposal, including a list of our recommended services along with a high level creative overview.

Let’s be honest…when it’s all said and done if what you’re marketing isn’t uniquely positioned to meet the needs and wants of your target market – correctly aligning the features with the direct benefits - you might as well close shop. In Direct Response the main goal is to develop a creative concept that establishes a consumer’s intent to buy. In other words… provokes your target market to either pick up the phone or head to the web, with the end result being a sale, lead or prospect. To do this you need to get creative, and that’s where we come in; at Raymond Entertainment we’ll not only sell your product, we’ll successfully build your brand.

The team at Raymond Entertainment includes a stellar group of writers and marketers that have successfully launched and rebranded products, concepts and brands from starter companies to Fortune 500 organizations. If you’re looking for experts – stop and stay awhile as the team at Raymond Entertainment is just who you’re looking for. We start every partnership with a complete roadmap of our creative process. Combining the intense market research and development with the emotional testimonial experiences, the identified product features and benefits along with a clearly defined problem being solved with a winning solution…your product. And once that’s perfected our creative experts glean all this information into a script that delivers upon an offer that your target can’t resist. From short form to long form, you can count on Patrick Raymond and his team of experts to formulate the perfect balance between hard sell, image advertising, testimonials and a winning offer to effectively calculate a high performing show.

In the world of DR you’re delivering a promise or at minimum hope, hope that your product could possibly present itself as a solution to an existing problem within your targeted market. Now in some cases that promise or story can effectively be delivered by an actor or host, but in most cases you need someone who can directly relate to your audience. Who better to relate to your audience than people just like them, regular people sharing the same problems, challenges, hopes and aspirations as your targeted customers? That’s why the team at Raymond Entertainment puts so much emphasis on gathering the right set of people to serve as real, credible people that have used and love your product. We not only locate ideal candidates matching your target demographic, we nurture them into a group of individuals that not only love your product, but have a story, an emotional story to share with your viewers. This is especially important when you’re talking about a fitness or beauty product as real results speak volumes and real is what we deliver. With the FTC environment being exceptionally harsh we can’t afford to deliver anything less than real results and real people, not paid actors. With Raymond Entertainment you can count on us to manage not only your overall campaign, but the testimonial group that will speak to the real results or solution that your product delivers. Because in DR – it’s the credible real stories, emotional connections that truly give consumers the need to buy and connect with you and your brand – and that’s what we deliver: real people, with real stories and real results!

Regardless of how thought out your marketing plan, creative, testimonial group and overall all strategy is, one thing is for sure…they all must be brought onto the screen. And without a solid production crew and post team in place, all that hard work could result in a loss. At Raymond Entertainment you can count on a seasoned team of professionals that deliver high quality production and a post team that visually captures the winning formula outlined within our creative and marketing plans. From the camera crew to the sound and graphics teams, Raymond Entertainment is one partner you can count on when you’re looking for experts.

With our offices located in the media capital of the world - Los Angeles, CA, we offer access to the latest cutting edge technology. Our location is digitally enhanced providing Hi-Def video and audio post production facilities, dubbing services along with the best in digital editing. Stop by and you’ll see when you partner with Raymond Entertainment you’ll get the most comprehensive creative development, production, and post production services you can find in direct-to-consumer and traditional television advertising available. In addition you won’t mind the view! Our location offers a three level open meeting space, state-of-the-art editing facilities and voice-over studio, along with a premier viewing and production space, which is all located within the emerging Cahuenga West corridor of Los Angeles. Our premier space connects the heart of Hollywood with Universal City, offering our clients prime visual locations from our next-door neighbor, Universal Studios. 

At Raymond Entertainment we’re equipped to handle every stage of your launch plan: from branding to marketing, creative development to production, post to implementation and even beyond. The team at Raymond Entertainment continues to guide our clients well beyond the completion of your production. The fact of the matter is you could have an extremely effective show; however, without a solid implementation plan or more importantly…a team in place, your investment can quickly run amuck. For this exact reason, Raymond Entertainment additionally offers the role of consultant.

Given our successful history in DR, advertising and overall production, we’ve managed to meet and work with the best in our industry, which means you’re in luck. When you partner with Raymond Entertainment we’ll make sure to connect you to the right partners, vendors and people to assist you in the following areas and more!

• Call-Center
• Fulfillment
• International Play
• Media Buying
• Retail Partners
• SEO – Search Engine Optimization
• Social – Viral Marketing
• Website Design

All you have to do is ask and we’ll make that connection for you as a part of our service offerings. From a simple introduction to serving as your main point of contact, we can assist in managing your campaign through its complete cycle.

Remember…in addition to all of your production, marketing and creative needs, Raymond Entertainment will drive alignment and establish key business relationships to implement, sell, close, ship, and advertise your product from release to customer delivery. Including, but not limited to the recommendation, setup and management of named services, as needed and requested. Let us help you and your brand; Raymond Entertainment – a true partnership at work.